Ethomis Privacy Policy

(Last updated: August 2025)

1. Ethomis Privacy Policy Summary

Thank you for using our products and services! We respect your concerns about privacy and appreciate your trust and confidence in us.

Here is a summary of the information contained in this Privacy Policy. This summary is to help you navigate the policy and is not a substitute for reading the full details. You can use the hyperlinks below to jump directly to particular sections.

1.1 What information do you need to provide to Ethomis?

If you register an account to use Ethomis, we will need some information from you to set it up (for example, to create your profile and validate your phone number). To set up your account, we require a nickname, your mobile number, and a password. You can further refine your profile with additional information if you choose. If you use services within Ethomis (such as posting photos to your Moments or following Official Accounts), we will process the information necessary for those services to operate.

1.2 How will we use your information?

We use your information to provide Ethomis to you, to enable communication with other users, and to allow you to use the features of the Ethomis platform. Specifically, we use your information for account setup, facilitating communications, providing support, granting access to various features of Ethomis, and improving Ethomis. Ethomis uses the contact details you provide (like your mobile number or email address) for verifying and protecting your account and for important administrative messages. We do not use these channels for promotional or marketing purposes.

1.3 Who do we share your data with?

We do not share your information with any third parties except where it is necessary to provide our service or where we are legally compelled to do so. For example, we use third-party SMS providers to send verification codes, mapping or location service providers to support location features, and affiliates around the world to help deliver Ethomis. In rare cases, we may also disclose information pursuant to court orders or lawful requests by authorities. All third parties that process user data on our behalf are required to provide the same level of data protection as described in this policy. We never sell your personal information to third parties.

1.4 Where do we process your data?

Our servers are located in San Francisco. We also have support, engineering, and other teams around the world who may access your data to provide the Ethomis services (for example, technical troubleshooting by a specialist in another region). Any access to your data is subject to strict internal controls and is limited to authorized team members.

1.5 How long will we keep your data?

We retain your information only as long as necessary for the purposes described in this policy, unless a longer retention is required or permitted by law. For example, basic login data is kept for up to 90 days from collection. If you ask us to delete your Ethomis account, we will delete your information within 60 days after verifying your account ownership or after receiving your deletion request, whichever is later. Specific retention periods for different data types are detailed in Section 2.11 below.

1.6 How do I exercise my rights over my data?

Depending on where you live, you may have special rights over your data and how we use it. These may include the right to access the data we hold about you, to request deletion of data, to restrict or object to certain processing of your data, and to obtain a copy of your information. We explain how to exercise these rights (and any region-specific rights) in Section 2.12 of the detailed policy.

1.7 How can we inform you of changes?

If we make any significant changes to this Privacy Policy, we will update the policy here and notify you before the changes take effect (for example, via an in-app notification or email).

Contact Information

Data Protection Officer:

  • E-mail: help@ethomis.com

  • Mail: 5150 W 120th Ave Unit 100, Westminster, CO 80020-3318

2. Ethomis Privacy Policy

2.1 Brief Introduction

Welcome to Ethomis!

Using our services (including the Ethomis mobile application, official website, or any third-party platform providing Ethomis) involves the processing of your information.

This Privacy Policy explains when, how, and why we process your information related to Ethomis, and sets out your options and rights regarding this information. Please read it carefully – it’s important that you understand how we collect and use your information, and the controls available to you.

By using Ethomis, you agree that we will process your information in accordance with this Privacy Policy.

Certain features may prompt you to provide specific consent for additional processing of your information. You can manage your preferences and the use of your information in your account settings at any time. You may withdraw your consent for certain processing (where we rely on consent) as described in this policy.

If you do not agree with the processing of your information as described in this Privacy Policy, please do not provide your information and discontinue the use of Ethomis.

Contact: In this Privacy Policy, “we” and “our” refer to Ethomis LLC:

  • If you are a user in the European Economic Area (EEA) or Switzerland, or a user outside the EEA, Switzerland, or the People’s Republic of China (excluding Taiwan, Hong Kong, and Macao): the data controller is Ethomis LLC., a United States of America company with registered address at 5150 W 120th Ave Unit 100, Westminster, CO 80020-3318
  • If you have any questions or complaints about this Privacy Policy or our use of your personal information, please contact our Data Protection Officer at help@ethomis.com (email) or by mail 5150 W 120th Ave Unit 100, Westminster, CO 80020-3318 (Attn: PJJ Lee)

If you wish to make a complaint about this Privacy Policy or how we handle your personal information, you can contact us using the above details. If you are a resident of the EU, you also have the right to lodge a complaint with your local Data Protection Authority.

Scope and Application: This Privacy Policy applies to Ethomis and any services accessed through the Ethomis platform that reference this Privacy Policy (for example, user live streaming features, in-app purchases, etc.). These Ethomis services may have additional terms relating to privacy, which you must agree to if you choose to use those services. Any capitalized terms in this Privacy Policy have the same meanings as defined in the Ethomis Terms of Service, unless otherwise defined here.

Please note that this Privacy Policy does not apply to information that you choose to disclose or submit in the following cases:
(a) Services other than Ethomis that are operated by us or our affiliates (these services have their own privacy policies);
(b) Third-party services that you may access through Ethomis (such as external websites or apps linked within Ethomis); or
(c) Companies or organizations that advertise or offer products/services on Ethomis.

If you are using Ethomis on behalf of a company, partnership, association, government, or other organization (your “organization”), you represent that you have informed the relevant individuals in your organization about how we collect and use personal information as described in this policy. You should obtain their consent (if required by law) for us to process their personal information. References to “you” in this policy include you and your organization’s associated individuals. If you or anyone in your organization wishes to request removal of personal information from our systems, please contact us at the email address provided above.

2.2 What information do you need to provide to Ethomis?

This section describes the various types of personal information we collect from you and how we collect it. (If you want more detail about each type of data and its use, Section 2.3 below explains this in context.)

We handle different categories of information when providing Ethomis. These categories include:

  1. Location Data: Information derived from your device or network that indicates your location (for example, GPS coordinates, Wi-Fi access points, cell tower data, IP address, or location information you include in posts). We may collect location data in several scenarios:
    • When you use location-based features (e.g., the “Nearby People” feature) or when you choose to share your location with other Ethomis users;
    • When you log in or use Ethomis, we may infer your general location from your IP address or device settings to help secure your account (for instance, to prevent fraudulent or multiple simultaneous logins).

    Log Data: This is information we automatically collect about your use of Ethomis via cookies, web beacons, log files, scripts, and similar technologies (collectively referred to here as Log Data). Log Data can include:

    • Device attributes and identifiers: e.g., information about your mobile device and carrier, your device’s operating system and version, device model, browser type and configuration, unique device IDs, application ID and version.
    • Usage information: e.g., the content you have viewed or searched for on Ethomis, the features you use, the pages or other content you interact with, and the dates/times of your interactions.
    • Communication information: general information about communications made via Ethomis (such as who you communicated with and when, and the duration of communications). Importantly, this does not include the content of your communications (we do not access your chat content except in limited circumstances, such as if you contact our support team and provide it).
    • Metadata: e.g., information about content you share (like the time a photo was taken or posted, or details about the device a file was uploaded from).
  2. Non-Personal Information: Information that cannot directly or indirectly identify you. For example, aggregated data or anonymized data (data that has been stripped of personal identifiers) is considered non-personal information. If non-personal information is combined with personal information, we treat the combined data as personal information.
  3. Personal Information: Any information (or combination of information) that relates to you and can be used to identify you, either directly or indirectly. In the context of Ethomis, this includes obvious things like your name or email, as well as less obvious things like device IDs or usage data when linked to you. Specific examples of personal information we collect are provided throughout this Privacy Policy (see below for details on each type).
  4. Shared Information: Information about you that you choose to share on Ethomis. This includes any content you post or upload (for example, photos, videos, status updates in Moments, comments, or other contributions), as well as any personal information you include in that content. Shared Information also encompasses information about you that other Ethomis users share through the platform. For instance, if another user posts a photo of you or comments about you, that information becomes Shared Information on Ethomis. Note that Shared Information may contain Location Data or Log Data if you include location or if timing metadata is attached to your posts.
  5. Facial Data: Biometric information related to your face that we might capture if you use certain features. Ethomis will only access your device’s camera or collect facial data when you opt-in to features that require it (for example, live streaming with facial filters or performing a face verification for security). Facial Data can include characteristics like facial contours, feature positions, skin texture, and other facial details:
    • When you participate in a live stream or video chat on Ethomis, and use features like face filters or effects, the app may analyze your facial data in real time to apply those features and to detect inappropriate content (such as nudity, per our community guidelines) to ensure compliance with platform rules.
    • If Ethomis offers an identity verification feature that uses facial recognition (for example, to verify that you are a real person or to authenticate your login), we will capture and compare your facial image (with your consent) for that purpose to prevent impersonation or fraud.

All references to “information” in this Privacy Policy include both personal and non-personal information, as defined above, unless otherwise specified.

2.3 How do we use your information?

This section details the types of personal information we collect and the purposes for which we use them. For users in the European Economic Area (EEA), we also note the legal bases under the EU General Data Protection Regulation (GDPR) that justify our processing.

  1. Registration and Login Data: This includes basic account information such as your nickname, mobile number, password, and any profile information you provide (e.g., gender). It also includes identifiers like your device IP address at the time of registration or login. (Legal Basis (EEA): Contractual necessity – we need this information to create and secure your account and provide the Ethomis service.)
    • Reason/Use: To open and maintain your Ethomis account; to allow you to log in and authenticate your identity; to inform you of changes or updates to Ethomis (e.g., changes to terms or privacy policy); to facilitate user-to-user communication; to provide you with customer support; to enforce our Terms of Service and policies; to enable features like voice or video calls; to provide you with in-app personalized guidance and help; to understand how you are accessing Ethomis (for example, what language or region) so we can customize your experience; to improve Ethomis and develop new features; and to protect the safety, security, and integrity of the Ethomis platform (for example, we may use IP address to detect unusual login locations as a fraud prevention measure).
  2. Device Information: This refers to technical information about the smartphone or other device you use to access Ethomis. It can include:
    • Basic device details (brand, manufacturer, model, device name, OS type and version, hardware settings, etc.),
    • Unique device identifiers (such as MAC address, Android ID, Identifier For Vendor (IDFV), Apple’s Identifier for Advertisers (IDFA), or other device IDs),
    • Network information (mobile network operator, network type, IP address, connection status, Wi-Fi access point identifiers like BSSID/SSID, and so on),
    • Application information (for example, the version of the Ethomis app or SDK being used).
      (Legal Basis (EEA): Contractual necessity and Legitimate interests – we need certain device information to deliver the service and have a legitimate interest in maintaining the security and integrity of our platform.)
    • Reason/Use: We use device and network information to ensure the service is delivered correctly (for example, adapting content to your device’s requirements), to conduct data analytics and statistics on our user base (for instance, tracking how many users use a certain OS version), and to implement security measures (such as detecting illicit use of multiple accounts on one device or identifying unauthorized modifications to the app, i.e., “jailbreaking” or “rooting”). This information also helps us prevent cheating or unauthorized access to Ethomis features (for example, in gaming or reward contexts).
  3. User Profile and Search Data: If Ethomis provides search functionality or you create a user profile, we collect information such as the queries you search on Ethomis or the information within your profile (like a bio or interests you add). (Legal Basis (EEA): Contractual necessity – to provide search results and profile features as part of the service.)
    • Reason/Use: To enable you to quickly access information you have looked for on Ethomis (for example, remembering your past search queries to save you time) and to deliver relevant results. Profile information you provide helps us connect you with content and features you care about (for example, showing you local content if you list a hometown).
  4. Shared Information – Profile Data: This refers to the information in your profile that is visible to other Ethomis users, which may include your username, display name, profile photo, and any other details you choose to share publicly. (Legal Basis (EEA): Contractual necessity – to provide the social features of Ethomis.)
    • Reason/Use: We use your profile information to represent you on Ethomis (for example, so that others can find you and recognize you). This information allows us to operate social functions like letting your friends find your account, displaying your profile to people who scan a QR code or click on your profile link, etc. It also helps us personalize your experience (for example, showing your profile in the language and format appropriate for your region).
  5. Shared Information – Content and Interactions: This encompasses all the content you generate or contribute on Ethomis that is shared with other users, such as your posts in Moments or Time Capsule, comments on others’ posts, live stream sessions, etc., as well as content others share about you (like a photo tagging you or a message sent to you). (Legal Basis (EEA): Contractual necessity – to facilitate the social and interactive features of Ethomis.)
    • Reason/Use: We process this content to display it to the intended audience (for example, delivering your chat messages to your friends, or showing your Moments posts to users you allow to see them). It also enables us to operate features like feeds, comments, and notifications (for example, notifying someone when you comment on their post). Additionally, analyzing shared content helps us improve the platform – for instance, understanding popular trends or topics (in aggregate) can guide new feature development.
  6. Account Security Information: We offer features and collect data to help secure your account. This can include things like a voiceprint if you use Voice Lock (a security feature where your voice can unlock the app), information about trusted devices you’ve logged in from, your emergency contact (if you set one up for account recovery), and any linked accounts (such as if you connect your Ethomis account with Facebook, Twitter, Line, or sign in via Apple). It also includes facial recognition/detection data if you use a facial login or verification feature. (Legal Basis (EEA): Contractual necessity – to protect your account; and Legitimate interests – to ensure the security of our platform.)
    • Reason/Use: We use these data to verify your identity when needed (for example, if you enable Voice Lock, we compare the voice trying to unlock the app to the stored voiceprint). Linked social account info (like a Facebook token) is used to simplify login (if you choose to log in via that service) or to help you find friends. Overall, this category of information is aimed at account security – preventing unauthorized access and ensuring you can recover your account if you lose access.
  7. Chat Data: Ethomis may allow you to communicate with other users via text, voice, video, or images. The content of these communications is your private data shared with the recipients. Ethomis typically does not permanently store this content on our servers. Instead, for one-to-one and group chats, we act as a pass-through: messages are transmitted through our servers and stored only long enough to deliver them to the recipients (and maybe briefly on our servers for offline recipients). (Legal Basis (EEA): Contractual necessity – to provide the messaging service.)
    • Reason/Use: To facilitate communication between users. For example, when you send a message, our system routes it to the intended user(s). We do not use the content of your chats for advertising or other purposes. We might retain some metadata (like time sent, sender, receiver) for purposes like syncing chat history across your devices or investigating spam/abuse, but chat content itself is not retained longer than necessary to ensure delivery.
  8. Contact List Information: With your permission, we may collect the contact list from your mobile device. (Legal Basis (EEA): Contractual necessity (and Consent in some jurisdictions) – if you choose to find friends on Ethomis using your phone contacts.)
    • Reason/Use: Many users want to connect with their existing friends on Ethomis. If you opt-in, we will use the phone numbers or emails in your contacts to check if any of those people are also Ethomis users, and then recommend friends or allow you to add them easily. We may also use this to suggest your profile to them. (If you do not want to grant contact access, you can still use Ethomis – this is optional.)
  9. Log Data: (See Location Data above for a definition of Log Data.) In summary, Log Data includes technical logs and usage information. (Legal Basis (EEA): Legitimate interests – to maintain security and improve our services.)
    • Reason/Use: We analyze log data to better understand how users access and use Ethomis, which helps us troubleshoot problems, optimize performance, and improve features. Log data is also crucial for security, fraud detection, and account management – for example, logs can show us if a single account is being accessed from two countries at once (a sign of possible compromise). Additionally, log data helps with internal operations like load balancing our servers, tracking errors or crashes in the app, and planning future capacity needs.
  10. Location Information: (See Location Data above.) If you use location-dependent services in Ethomis, we will process your location information. (Legal Basis (EEA): Contractual necessity – to provide location-based services you request; and Consent – where required, we will ask your permission to access GPS or precise location.)
    • Reason/Use: We use your location to enhance your experience in several ways:
      – Security: As mentioned, approximate location derived from IP is used to detect suspicious account activity (e.g., multiple logins from different countries in a short time).
      – Location-Based Features: If you opt to use features like “Share Location” in chats, we use your location to share with the users you designate. If you use “Nearby People” or send a “Floating Bottle” (a hypothetical feature where you send messages to random nearby users), we use your location to provide those services (and you can always turn these features off or clear your location).
      – Content Personalization: For instance, the search function can use your location to provide locally relevant search results (e.g., showing nearby places or local trending topics). Also, Ethomis’s interface may use your location to suggest language settings or local content.
      We allow you control over your location data: you can choose to enable or disable precise location services at any time via your device settings or in-app controls.
  11. Customer Service Information: If you contact our support team, we collect the information you give us (which might include your contact info, a description of the issue, screenshots, etc.). We also assign you a support ticket number and record the progress of your case. (Legal Basis (EEA): Contractual necessity – to provide customer support services.)
    • Reason/Use: To investigate and resolve your questions or issues. For example, if you report a bug, we will use the information to try to reproduce and fix the bug. If you report another user for violating our policies, we will review the chat logs or content you provide to take appropriate action. We retain customer service correspondence to track issues and improve our support process.
  12. Device Data (Media): If you choose to grant Ethomis access to your device’s storage (photos, media, files) – for example, to upload a profile picture or send a photo to a friend – then the media files you select will be processed by us. (Legal Basis (EEA): Contractual necessity – you are requesting a service (e.g., sharing a photo) that requires us to process that data.)
    • Reason/Use: To allow you to share media through Ethomis as you intend. For instance, if you take a photo in the app or upload a video from your gallery to post in a Moment or send to a friend, we need to process that file (possibly compressing it, and then transmitting it to the server and to your friend or followers). We do not access your device storage without your permission, and we only use the media you choose to share.
  13. Social Connect Information: Ethomis may allow you to link or log in via third-party social accounts (like Facebook, Google, Twitter, Line, etc.). If you do so, we receive basic information from that account – often just a token (an electronic key proving you’ve logged in via that service) and possibly your public profile info on that service (like your name or email). (Legal Basis (EEA): Contractual necessity – to facilitate login and social features at your request.)
    • Reason/Use: If you choose to log in with a third-party account, we use this information to authenticate you and create or access your Ethomis account. If you connect a social account, we may also use it to find friends (for example, seeing which of your Facebook friends also use Ethomis, if that feature is enabled and you consent). Additionally, if you choose to share content from Ethomis to an external platform (for instance, sharing a Moment to your Facebook timeline), the connect token allows that action to happen.
  14. Surveys and Events: From time to time, we may run user surveys, contests, or other events where you can submit information. If you participate, we will collect the information that you provide in the context of that activity. (Legal Basis (EEA): Consent – we will ask for your agreement to collect and use this data for the stated purpose.)
    • Reason/Use: To gain insights into user preferences and improve Ethomis (in the case of surveys), or to manage the event (in the case of contests or promotions). For example, survey responses might help us understand user satisfaction or demand for new features; contest information (like a shipping address for a prize) would be used to deliver prizes to winners.
  15. Competition Information: If you register for a competition or tournament via Ethomis (for example, an in-app gaming contest or a creator competition on a live streaming feature), we will collect the registration information and any submissions you make. (Legal Basis (EEA): Contractual necessity – to administer the competition; Legal obligation – to comply with any laws around contests.)
    • Reason/Use: To conduct the competition, verify eligibility (for instance, ensuring participants meet age or regional requirements), communicate with you about competition results, and deliver prizes or rewards if you win.
  16. Anonymized and Aggregated Data: We sometimes anonymize personal data (so that it can no longer be associated with you) and use it in aggregate form. (Legal Basis (EEA): Legitimate interests – to improve our services and business.)
    • Reason/Use: Once data is anonymized, it is no longer personal information. We use aggregated data to analyze and improve Ethomis. For example, we might compile statistics like “X% of our users are in Europe” or “Feature Y is used by N million users monthly.” This helps us understand usage patterns and the effectiveness of new features, allows us to detect anomalies or fraud trends (e.g., a sudden spike in account sign-ups could indicate attempted abuse), and provides insights to third-party partners without revealing any individual’s identity (e.g., telling a third-party service provider how many users accessed their service through Ethomis).
  17. Personal Information in Your Content: If any personal information about you is part of content you create on Ethomis (what the Ethomis Terms of Service calls “Your Content”), we and our affiliates may use that personal information as needed to provide the service and as allowed under the Terms of Service. (Legal Basis (EEA): Contractual necessity and Legitimate interests – to carry out the actions you’ve taken on the platform.)
    • Reason/Use: For example, if you include your name in a public post, we will display it as part of that content. If you make a live stream that includes your image and voice, we transmit that to whoever can view the stream. Essentially, this is to clarify that personal data that you yourself include in content will be processed in the ways that content is processed in general (consistent with this Privacy Policy and our Terms of Service).

2.4 Who do we share your information with?

We do not sell your personal information. We also do not share it with third parties unless it is necessary to deliver our services or we are legally obligated to do so.

We may share your data with the following categories of recipients, but only under these circumstances:

  • Government or Law Enforcement: If we are required by a court order, subpoena, or other legal mandate with jurisdiction over us, we will disclose requested information to the extent we are compelled. We may also share information when we believe in good faith that it is necessary to prevent or address fraud, security, or technical issues, or to protect the rights, property, or safety of Ethomis users or the public (for example, providing information to law enforcement to investigate illegal activities on our platform). In all such cases, we will only provide data to officials with proper authority and only what is legally required.
  • Our Affiliates (Related Companies): Ethomis is provided by VSHOW PTE. LTD. in Singapore, and we may share information with other companies in our corporate group (our subsidiaries or parent company, etc.) as necessary to run the service. For example, if another company in our group is involved in customer support, development, or data analysis, we may allow them access to relevant information. All our affiliates will adhere to this Privacy Policy. Additionally, if in the future our company undergoes a reorganization or if Ethomis or substantially all of its assets are acquired by or merged with another company, your information would be transferred to that successor entity so that the service can continue to be provided. In such a case, the use of your information will still be governed by this Privacy Policy (unless you’re notified of changes).
  • Service Providers (Processors): We employ third-party companies and individuals to help us operate and improve Ethomis. Examples include cloud storage providers (to host data), content delivery networks (to help transmit data quickly around the world), SMS or email providers (to send verification codes or important account messages), payment processors (to handle in-app purchases or payouts), and analytics services. These providers act on our instructions and only process your data for the purposes we specify. For instance:
    • We might use a cloud service like Amazon Web Services or Google Cloud to store your account data.
    • We might use a service to translate Ethomis into different languages, which could involve processing text like chat messages (in an automated way) if you use an in-app translation feature.
    • If we implement voice/video calling, we might use a VoIP service provider to connect calls.
      We require all service providers to protect your data to the same standards we do. They are not allowed to use your information for anything other than providing services to us (for example, our analytics provider cannot just take our user data and use it for their own marketing – they can only produce analytics reports for us).
  • Third-Party Partners: If a third party acquires us or a portion of our business (for example, through a merger or sale of assets), your information may be disclosed to that party as part of the transaction. We will ensure that any such third party is contractually bound to protect your information in line with this Privacy Policy. We will also notify you, as described above, if a new entity will be handling your information.

Aside from the above, we will not share your personal information with others. In particular, we do not share data with advertisers for their independent use (any advertising on Ethomis, if present, would be based on aggregated or non-personal information, or with your separate consent). If in the future we need to share information in a way not covered here, we will update this policy and notify you accordingly.

2.5 How do we use information within Ethomis?

This section addresses some specific ways information might be shared or used within the Ethomis platform itself, and how you can control that sharing:

  1. Sharing with Other Ethomis Users: Ethomis is a social platform, so certain information (by your choice) is shared with other users. For example, when you post content or update your status, that information is visible to the audience you choose (it could be just your friends, or a broader public audience, depending on settings). You have control over what you share and with whom: you can adjust your privacy settings to restrict who can find you (for instance, you can toggle off the ability for others to find your Ethomis profile via your linked Facebook account, phone number, etc.). Content you make public is considered Shared Information (as defined above). Shared Information remains visible until you delete it, and even after deletion, it’s possible that some copies may persist (for example, another user could have saved a photo you posted, or third-party search engines might cache posts). We strongly encourage you to think carefully about what you choose to share publicly on Ethomis. Use the in-app privacy controls (like making a post visible only to friends or only for a limited time) to manage your audience.If you request deletion of personal information that you have made public and we have control over (for example, you ask us to remove a public post you made), we will delete it from our platform. Additionally, if others have shared that information (for example, someone re-posted your public video), we will take reasonable steps to inform them of your deletion request so they can remove it as well.
  2. Service-Related Communications: We may send you communications that are important for service and account administration, as opposed to promotional content. These include, for example, emails or in-app messages to verify your account, notifications of password changes, security alerts, or notices of significant changes to this Privacy Policy or our Terms of Service. We might also send announcements if Ethomis is undergoing maintenance or experiencing issues. You cannot opt out of these service-related announcements because they are necessary to protect your account and keep you informed about critical information regarding Ethomis. However, these communications will never be marketing messages. (For promotional communications, we would seek your consent where required, and you would always have the ability to unsubscribe from marketing emails or notifications.)
  3. Sensitive Personal Information: As noted earlier, content you share on Ethomis could reveal sensitive information about you (for example, posting a photo might reveal your ethnicity or health status). Ethomis does not require you to provide any sensitive personal information in your profile or normal usage. If you choose to share any sensitive information about yourself, you are consenting to let that information be shared with the audience you select. Please use caution. We will treat any such information with the same care as other personal data, but you control its visibility. If at any time you are uncomfortable, you can delete content or adjust who can see it. (For example, if you posted something about your health to all users, you can later delete it or restrict it to a smaller group.) We encourage you to think before you post, especially when it comes to information that is highly personal in nature.

2.6 How do we use your facial information?

Some Ethomis features may involve the use of facial data, and we want to be transparent about how this works:

  1. Purpose of Collecting Facial Data: We only collect or use facial data when it’s necessary for a feature you choose to use. The main purposes are:
    • Identity Verification: If Ethomis offers a real-person verification or “liveness” check, and you opt to use it (or it’s required for certain high-level account functions), we will ask for access to your camera to scan your face or ask you to take a selfie video. The goal is to compare that live capture to a reference image (like your profile picture or a submitted ID photo) to ensure that you are a real person and not an impostor. This helps prevent fake accounts and unauthorized access to accounts. Any photos or videos collected for this purpose will only be used to verify your identity and prevent fraud or account misuse.
    • Special Effects and Filters: Ethomis may have features like augmented reality (AR) filters, stickers, emojis, or beautification effects that use face detection. For example, during a live stream or video chat, you might enable a filter that places virtual sunglasses on your face. For these effects to work, the app needs to detect facial landmarks (eyes, nose, etc.) in real time. This processing happens on your device. The facial data is used to render the effect and is not stored or sent to our servers (except maybe in ephemeral form if the resulting image/video is transmitted as part of the live stream).
    • Content Safety: To maintain a safe and respectful platform, Ethomis may use automated tools to detect inappropriate content in live video streams (such as nudity or prohibited behavior). During live streams, our system might analyze video frames (which could include your face if you are on camera) to ensure compliance with our community standards. For example, we might use computer vision algorithms to detect if a streamer is an underage child (to shut down the stream if our minimum age policies are violated) or to blur the video if something harmful or sensitive appears. This analysis is generally done in real-time and does not involve identifying the individual – it’s more about pattern recognition (like “Is there a face present?” or “Is the user possibly under 13?”).

    Note: We do not use facial recognition to identify you to others (Ethomis does not, for instance, scan your photos to find you in other images or tag you automatically). We also do not use your facial data for advertising or any purpose other than what you explicitly engage with.

  2. Storage and Duration of Facial Data:
    • Local Processing: Many facial data operations (like applying a filter) are done on your device itself. The facial data (like a mesh of your facial features for a filter) typically stays in memory and is not sent to our servers. We employ strong security on the app to prevent unauthorized access to camera data (for example, the data might be encrypted in memory).
    • Temporary or No Storage: For features like real-time filters and live content safety, Ethomis does not store your facial data. The data is processed on the fly and discarded immediately after use. If a particular frame of video triggers a safety alert (say, our AI detects something concerning), that frame might be captured and flagged for review by our moderation team. Those frames could be stored for a short period (to allow a moderator to verify a violation), but they are then deleted unless needed for evidence in a policy violation report.
    • Verification Data: If you go through an identity verification using facial recognition (for example, comparing your selfie to your ID), we will retain that facial data only as long as needed to confirm the outcome. Typically, once verified, we might store a “verified” status on your account and delete the detailed facial data. In any case, if you delete your account, any facial data associated with verification will be deleted within the standard account deletion timeframe (which is within 60 days after account deletion request, as noted in Section 2.11). We keep it up to 60 days post-deletion request in case you request account recovery or if needed for fraud investigations, but then it’s permanently removed.
  3. User Control and Deletion: You are in control of features that use your face. You can always choose not to use a feature (e.g., turn off a filter, or not do a verification). If you have engaged a feature and want to delete any resulting data or content:
    • For instance, if you took a photo with a face filter and posted it, you can delete that post like any other. The underlying facial mapping used to create the filter isn’t stored after the photo is produced.
    • If Ethomis ever stores a template or data from a face verification, you can request its deletion via our Data Protection Officer or privacy settings. Unless we’re required by law to keep it (very unlikely for biometric data in our context), we will delete it.
    • You can also disable camera access for Ethomis entirely in your device settings, which will prevent the app from using any camera-based features (though of course it will limit functionalities like posting photos or live streaming).
  4. Data Security and Privacy Measures:
    • Encryption: All facial data processed by Ethomis is protected during transmission and storage. For example, if a selfie video is uploaded for verification, we send it over HTTPS (encrypted in transit). If it is stored even temporarily, we encrypt it at rest in our database. We also apply encryption to the on-device processing where applicable, to prevent other apps or system processes from intercepting raw camera data.
    • Compliance: We adhere to relevant platform rules and privacy regulations regarding biometric data. For example, Apple’s App Store guidelines require explicit disclosure and consent for any facial recognition features – we comply with these requirements. Additionally, if there are laws in your country about biometric data (like the Illinois BIPA in the USA), we strive to comply by obtaining consent, using the data only for the stated purpose, not selling it, and deleting it within the required timeframe.

In short, Ethomis’s use of facial data is minimal and always tied to user-facing features that you have control over. We do not use your facial information beyond what is necessary to provide the feature you’re engaging with.

2.7 How do we share your data outside of Ethomis?

Ethomis may enable you to share certain information outside our platform at your discretion:

  • For example, Ethomis might have options to share content to other social networks (like sharing a funny Ethomis video to your Instagram story, or posting your Ethomis Moments to Twitter). If you use these features, obviously the information will go outside of Ethomis and be governed by the third-party platform’s policies.
  • Ethomis might also include public areas (like a public blog or forum accessible via Ethomis). Content you post in those areas could be viewed by non-Ethomis users.

Be mindful that once information is shared outside Ethomis, we cannot control how it’s used. If you post something on a public forum, search engines might index it; if you share data to another app, that app could keep a copy even if you delete it on Ethomis.

Synchronizing Contacts with Third-Party Services: If you choose to sync your Ethomis contact list with a third-party service, or vice versa, Ethomis will transfer the necessary data with your consent. For instance, you might link your phone contacts to Ethomis (addressed in 2.4 above), or connect Ethomis with another app to see common contacts. Prior to doing so, Ethomis will explicitly ask your permission (via a prompt to access contacts or an authorization flow to connect accounts).

In summary, we will not share your personal information with third parties for their own independent use without your consent. When you intentionally share information outside Ethomis, the responsibility for that data is partly yours and subject to the other party’s policies. We encourage you to review privacy settings and understand the controls each service offers.

2.8 Using Ethomis to access and import information

Ethomis provides integrations with certain third-party services to streamline your experience:

  • Third-Party Login: You can register or log in to Ethomis using accounts from services like Google, Apple, Facebook, or others. When you do this, those services authenticate you and may share with us personal info like your name and email. We use this to create or access your account. These services might also offer to post to Ethomis on your behalf (for instance, posting something you do on their app into Ethomis) if you allow it.
  • Sharing from Ethomis: Ethomis may let you share content to third-party platforms. For instance, after creating a video on Ethomis, you might have an option to share it directly to YouTube or TikTok. This will require Ethomis to send the content and possibly some account info (like your username on that platform, via an API) to the third party. We only do this at your direction.
  • Embedded Content and Links: Ethomis might show content hosted elsewhere (for example, playing a YouTube video within Ethomis, or opening an article in an in-app browser). While you interact with that third-party content, the providers may collect data (e.g., YouTube could record a view count and some device info as if you visited YouTube directly). We are not responsible for data collected by third-party content providers.
  • Cookies and Tracking by Third Parties: If third-party content or login flows are present in Ethomis, those third parties may set cookies or similar technologies on your device (for example, the Facebook login SDK might set a cookie to remember your login). These are governed by the third party’s policies.

Important: Your use of any third-party service via Ethomis (be it login, content sharing, or embedded content) is subject to that third party’s Terms of Service and Privacy Policy, not Ethomis’s. For example, if you log in with Google, Google’s privacy policy covers what they do with the data you provide to them. If you access a website through Ethomis’s in-app browser, that website’s privacy rules apply to any information you give it (or it gathers).

If you prefer we not share certain data with third parties, you can choose not to use those integrated features. However, that might limit some functionality (for example, if you don’t want us to share data with a map service, you might not be able to use an in-app map feature).

In all cases, we strive to minimize what we share – typically just what is necessary to perform the integration (for instance, verifying your login, or posting your content at your request). We will also clearly prompt you when you are about to share data with an external service (like a confirmation screen or an authorization dialog where you can cancel).

2.9 Age Limit

Ethomis is not intended for children or anyone under the age of 16 without parental consent. Our policy is as follows:

  • You must be at least 18 years old to use Ethomis without a parent or guardian’s approval.
  • If you are under 18, you may only use Ethomis if your parent or legal guardian has reviewed and agreed to this Privacy Policy on your behalf and consents to your use. (Some features may still be restricted even with consent, due to age ratings or legal limitations.)
  • If you are under 13 years old, you are not permitted to use Ethomis at all. We do not knowingly collect personal information from children under 13, in compliance with laws like the U.S. Children’s Online Privacy Protection Act (COPPA), which makes it unlawful to collect personal info from children under 13 without verifiable parental consent.

We do not market Ethomis to children, and the content on Ethomis is generally not directed at children. If you are a parent and you discover that your child under 13 has an Ethomis account without your consent, please contact our Data Protection Officer immediately. We will take prompt steps to investigate and delete any personal information for that account.

We reserve the right to ask for proof of age or parental consent if we suspect a user is underage. If such proof is not provided, we may suspend or terminate the account to comply with age-related laws.

2.10 Where do we process your data?

Ethomis is a global service, and your data may be processed in various countries. Primarily:

  1. San Francisco: Our main servers and databases are located in San Francisco, CA. This is where most of your account data is stored and managed.
  2. Other Countries for Support/Engineering: We have teams in multiple locations (for example, customer support might be handled in region X, and engineering in region Y). Authorized personnel from these teams may access your data remotely (for instance, a support agent in Europe might access an EU user’s data to troubleshoot an issue, or an engineer in the U.S. might query the database to optimize performance). All such access is under strict control and logged.
  3. Data Transfers: If you are located in the EEA or another region with data transfer restrictions, please note that your data will be transferred to Singapore (and possibly other jurisdictions) which may not have the same data protection laws as your country. We take measures to safeguard these transfers, such as using standard contractual clauses approved by the EU, and ensuring recipients of the data (like our affiliates or processors) commit to protect it.
  4. Regardless of location, we maintain high standards of security to protect your data. We have internal policies limiting who can access data and for what purposes. Technical measures (encryption, secure protocols) and organizational measures (training staff on privacy, access controls) are in place to ensure your information is safe.
  5. However, it’s important to understand that no data transmission over the Internet is 100% secure. We cannot guarantee absolute security of information during transmission to our servers. Once we receive your data, we will use strict procedures and security features to try to prevent unauthorized access.

By using Ethomis, you consent to your information being transferred to and processed in Singapore and other countries as described. We will protect it as described in this policy, regardless of where it is processed.

2.11 How long will we keep your data?

We retain personal information for only as long as necessary to fulfill the purposes for which it was collected, unless a longer retention is required or allowed by law (for example, for legal compliance, accounting, or fraud prevention). Below is an overview of our retention practices for different categories of data:

  • Registration Information: (e.g., the info you provided when creating your account) – We keep this until you delete your Ethomis account. If your account remains inactive (no login) for 180 days or more, we may treat it as abandoned and delete it after notifying you. If you request deletion of your account, your data is typically erased within 60 days after the deletion request is verified and processed.
  • Login Data: (info about logins, like IP and device used) – Retained for approximately 3 months from the login date, then automatically deleted. This helps us in security audits and troubleshooting recent login issues.
  • User Profile Search Data: (your search queries or search history within Ethomis) – Retained until you clear your search history (a feature we provide) or request deletion, or your account is deleted – whichever comes first.
  • Personal Profile Information & Media: (information on your profile and content like Moments or posts) – Retained until you remove it or delete your account, whichever is earlier. If you delete a specific piece of content (like a post), we remove it from our production servers and cease using it. Caches or backups might hold it for a short time, but it will be flushed out according to our backup cycle. Also note, if you shared content with others, it might persist in their accounts (for example, messages you sent will remain in a friend’s inbox unless they also delete them).
  • Other Account Security Info: (like voice lock data, linked social accounts, etc.) – Retained until you disable the feature/unlink the account or delete your Ethomis account. For example, if you set up a voice lock and later turn it off, we delete the voiceprint. If you unlink a Facebook account, we delete the token. If your account is deleted entirely, all such data goes with it.
  • Chats – Non-Persistent Communication: (for instance, if Ethomis had a feature for ephemeral messages or audio/video calls that aren’t stored) – Such communications are not stored on our servers beyond the immediate delivery. For example, a voice call isn’t recorded by us, and a self-destructing message is deleted from our servers once it’s viewed or expired (typically within hours).
  • Chats – Stored Media: (images, videos, voice messages in chats that need temporary server storage) – We keep these on the server only until they are downloaded by recipients, and for a short grace period in case the recipient’s device is offline. Typically, this is up to 72 hours. After that, if the media hasn’t been accessed, it may be deleted from the server (though the sender might need to resend if needed).
  • Contact List Data: (if you uploaded contacts) – We will refresh and retain this info until you either revoke the permission or delete your account. If you disconnect the feature, we delete the contact data from our servers.
  • Location Data: (like recent location check-ins or data from “Nearby” features) – We generally keep such granular location logs for a short period (72 hours as a rolling window for ephemeral features like showing you nearby users). Aggregate location data (like general region usage stats) may be kept longer, but not in an identifiable way.
  • Trends/Collections Data: (if Ethomis curates trending posts or you save collections) – That data stays until you remove it or delete your account. For example, if you saved a collection of favorite posts, it remains until you unsave or account removal.
  • Facial Information: (for face ID login or verification) – Stored until you delete it or the account. For instance, if you set up a facial login and then disable it, we delete the facial template. If you never disable it, it’s stored for convenience (so you can keep logging in with your face) until account deletion, after which it’s purged. Live filters do not store data, as noted.
  • Customer Service Communications: (emails, support chat logs) – These are kept as long as you have an account (so we have context for any future support issues). If you delete your account, we typically purge or anonymize past support tickets after 60 days. If you prefer we delete support records sooner, you can request it (provided we don’t need them for legal reasons).
  • Metadata/Log Data: – As mentioned, basic logs are kept for about 90 days. Some aggregated logs (with personal data removed or anonymized) might be kept longer for statistical analysis.
  • Device Data: – Similar to other account data, device associations with your account are kept until you remove or update them, or until account deletion (e.g., a list of devices logged in, which you might see in a security settings page, is updated when you log out or after a period of inactivity).
  • Cookies: – Cookies and similar trackers have varying lifespans. Some cookies (like preferences) might persist for a few months unless you clear them. Others (like session tokens) expire after a shorter time or when you log out. In general, our cookies have a lifespan of up to 90 days, though many expire much sooner. You can always clear cookies via your browser which effectively deletes those from our side as well (we won’t recognize your device without them).

In all cases, if there is a legal requirement to keep data longer, we will isolate that data and protect it but not use it for anything except the required purpose. For example, if a law enforcement request or a legal hold requires us to preserve certain data, we will keep the relevant data until we are permitted to delete it.

Once the retention period expires or the data is no longer needed, we ensure it is securely deleted or anonymized. Physical records (if any) are shredded or incinerated, and electronic records are securely wiped (we use methods like low-level formatting or secure erasure so data cannot be recovered).

2.12 How do I exercise my rights over my data?

Depending on your jurisdiction, you have certain rights regarding your personal information. Ethomis believes in giving all users as much control over their data as reasonably possible. Here is a summary of your rights and how to use them (with a focus on EU/EEA users under the GDPR, but also noting U.S. and Canadian rights):

Access and Correction: You have the right to know if we are processing your personal data, and to obtain a copy of that data. You also have the right to correct any inaccuracies.

  • How to Access: Most of your basic info is available in the app (for example, you can see your profile info, friends list, posts, etc.). For a more complete export, you can use the “Request Data” feature in settings (if available) or contact our Data Protection Officer. We will provide a copy of your data in a common format (likely JSON or CSV) unless doing so adversely affects the rights of others (for instance, we won’t disclose someone else’s personal info as part of your data).
  • How to Correct: You can edit much of your information directly (e.g., change your profile picture or update your display name). If there is information you cannot change yourself that needs correction, you can contact us and request a correction. If we agree the info is wrong, we will fix it and, if needed, tell any third party that received the incorrect info so they can correct it too.

Deletion (Right to Erasure): You have the right to request that we delete your personal data.

  • How to Delete: The simplest way is to delete your account through the app’s settings. This triggers the deletion process for data we hold about you. If you prefer, you can also specifically request deletion of certain data (like a particular post or piece of information) without deleting your whole account.
  • Scope of Deletion: Upon confirming your identity and deletion request, we will remove your personal data from active databases. As noted, it may persist in backups for a short time until those are rotated out. We will also inform relevant third parties to delete data we’ve shared with them, where possible (e.g., telling a cloud provider to purge data stored on their end).
  • Exceptions: Sometimes we cannot delete data immediately or at all, due to legal reasons or other exemptions. For example, if your usage of Ethomis was tied to a financial transaction, we might need to keep transaction records for audit/tax purposes. Or if deleting data would impair another’s rights (for instance, removing your messages from a group chat might leave conversations incoherent for others), we may retain that content but in a way that isn’t tied to your personal identifiers. We’ll let you know if any such exceptions apply. We may also retain certain basic information to avoid re-registering (like to enforce a ban, we might keep your email in a suppression list).

Restriction of Processing: You have the right to ask us to stop processing your data in certain ways, while still storing it.

  • For example, if you contest the accuracy of your data, you can request that we limit processing until the issue is resolved. Or if we intended to delete data but you need us to keep it (say, for a legal claim), you can request we hold onto it but not use it further.
  • When processing is restricted, we will mark the data as restricted and ensure it’s only used for valid reasons (e.g., legal claims, or with your consent). We’ll also inform you before lifting any restriction. If we’ve shared that data with others, we will try to notify them of the restriction as well.

Data Portability: You have the right to get your personal data in a machine-readable format, and to have it transferred to another service if technically feasible.

  • In practice, this means you can ask for a copy of data like your profile info, contacts, posts, etc., in a commonly used format (JSON, CSV, etc.). We might provide this via a secure download or JSON file.
  • If you want us to send it directly to another company (and if that company has a way to receive it), we will do so, provided it’s secure and technically doable. Note that portability applies to data you provided (including content you generated), and that we process by automated means on the basis of consent or contract. It doesn’t cover every piece of data (for example, internal analytics or data derived about you might not be portable).

Object to Processing: You have the right to object to our processing of your personal data when we do so on the basis of legitimate interests or for direct marketing.

  • If we rely on legitimate interests (see the legal bases we listed, such as for security or improvement), you can object to that. If your rights outweigh our interests, we will stop the processing. For example, you can object to certain data analytics or to receiving non-essential notifications. If we believe we have a compelling reason to continue (e.g., security of the service), we will inform you of that reasoning.
  • Direct Marketing: We currently don’t send marketing without consent, but if we ever did (say, based on a legitimate interest), you have an absolute right to object, and we would stop.
  • Additionally, where we rely on consent, you always have the ability to withdraw that consent (opt-out). For example, you can withdraw consent for push notifications or for us accessing your phone contacts, and we will stop that processing moving forward. (Withdrawal of consent doesn’t affect the legality of processing done before you withdrew.)

These rights may have some exceptions depending on your country. For instance, in the EU, the right to deletion isn’t absolute – we might refuse a deletion request if we need to keep the data for legal compliance. In Canada, your rights are similar under PIPEDA, focusing on access and correction. In California (see below), you have parallel rights under the CCPA.

Rights for California (U.S.) Residents: (effective January 1, 2023, under the CCPA as amended by CPRA) If you are a California resident, you have the following rights, which are in line with many of the rights described above:

  • Right to Know: You can request that we disclose to you the categories and specific pieces of personal information we have collected about you, the categories of sources of that information, our business purpose for collecting (or sharing, if applicable) the information, the categories of third parties with whom we share personal information, and the categories of information we sell or disclose for a business purpose. We have provided much of this information in this Privacy Policy. If you request it, we will provide it in a standardized format covering the 12-month period preceding your request.
  • Right to Delete: As explained above, you can request deletion of your personal information. We will honor this request and delete the information we hold about you (and direct our service providers to do the same), except for situations exempted by law. For instance, we might retain data needed to complete a transaction or to comply with a legal obligation. If we deny a deletion request, we will explain the reason (e.g., legal requirement).
  • Right to Opt-Out of Sale or Sharing: The CCPA gives consumers the right to opt out of the “sale” or “sharing” of personal information. However, Ethomis does not sell your personal data for money. We also do not share your personal information for cross-context behavioral advertising. Therefore, we do not provide a “Do Not Sell or Share My Personal Information” link at this time, because it is not applicable in our case. If this changes in the future, we will update our practices and provide a clear opt-out mechanism.
  • Right to Correct: You have the right to request correction of inaccurate personal information we maintain about you. As discussed, you can mostly do this in-app or contact us for assistance.
  • Right to Limit Use of Sensitive Info: If we collect “sensitive personal information” (as defined by CA law), California residents can ask us to limit its use to what’s necessary for providing the services. Ethomis’s handling of sensitive data (like precise geolocation, if any, or content of messages) is already limited to essential purposes as described. We do not use sensitive information for purposes like profiling or behavioral advertising without consent.
  • Non-Discrimination: We will not discriminate against you for exercising any of these rights. This means we won’t deny you our service or charge you different prices or provide a different quality of service just because you exercised your privacy rights. (If you delete data that is necessary for the service, that’s a choice you make—e.g., deleting your account means you can’t use the service, but that’s not us discriminating; that’s simply honoring your request.)

How to Exercise (California and general): If you want to make any request under the rights described, you can:

  • Use in-app controls (like a data download or deletion function) if available; or
  • Contact our Data Protection Officer at the email provided (help@ethomis.com) with your request. Please include “Privacy Request” in the subject and detail which right you want to exercise.

We will need to verify your identity to process certain requests, especially for data access or deletion. Typically, we’ll do this by confirming information associated with your account (we might ask you to log in, or provide details that only the account owner would know). For California, you can also designate an authorized agent to make requests on your behalf; we will still take steps to verify that the request is legitimate.

Our goal is to respond to all requests within one month. If we need more time (up to an additional two months for complex requests), we will inform you of the reason and extension. Access requests are generally free, but repetitive or excessive requests may incur a fee as permitted by law.

For European users: you also have the right to lodge a complaint with your supervisory authority (Data Protection Authority) if you believe we have infringed your data rights. We do encourage you to reach out to us first, as we’re confident we can address your concerns directly.

For Canadian users: if you’re not satisfied with our response, you can complain to the Office of the Privacy Commissioner of Canada (OPC) or your provincial privacy regulator. The OPC’s website has information on how to file a complaint.

We take your rights seriously and have dedicated personnel to handle such requests. We will communicate with you transparently throughout the process.

2.13 How will we inform you of changes to this policy?

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we do:

  • We will post the updated Privacy Policy here, with a new “Last updated” date at the top.
  • If there are significant changes, we will provide a more prominent notice as well. This might include an in-app notification or prompt, an email to the address associated with your account, or a message on our website, before the changes take effect. For example, if we were to start collecting new types of personal data or change how we share data, we would highlight that to you and likely seek your consent where required.
  • We will also keep prior versions of this Privacy Policy (with their effective dates) available for review (perhaps on our website or by request), so you can see what has changed.

If you continue to use Ethomis after a Privacy Policy update takes effect, it means you accept the revised policy. If you do not agree to the changes, you should stop using Ethomis and may delete your account if you wish.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Remember, your privacy is important to Ethomis, and we will not reduce your rights under this Privacy Policy without your explicit consent.

2.14 Other

  • This Privacy Policy is written in English (US). If it is translated into another language and there is any conflict between the English text and the translated text, the English version shall prevail as the authoritative version.
  • Your use of Ethomis is also subject to our Terms of Service, which provides more details on things like our liability and dispute resolution.
  • If any provision of this Privacy Policy is found to be unenforceable, that will not affect the validity of the remaining provisions.
  • No rights or obligations under this Privacy Policy are assignable by you to others, but may be assigned by us in accordance with the “affiliates” and “business transfers” provisions above.
  • If you have questions or concerns about anything in this Privacy Policy, we welcome you to contact our Data Protection Officer (contact info provided above). We’re here to help.

Thank you for reading our Privacy Policy. We are committed to protecting your personal data and providing a service that you can trust. Your privacy isn’t just a legal obligation – it’s fundamental to our relationship with you.

2.15 Destruction of personal information

We have policies in place to ensure that when personal information is no longer needed, it is destroyed securely. This section outlines how that works:

  • When we determine that personal information has fulfilled the purpose for which it was collected and is no longer required (and we are not legally required to keep it), we will delete, destroy, or anonymize it. For digital data, we use industry-standard methods to permanently erase the data. For physical documents, we either shred or incinerate them.
  • As mentioned, inactive accounts are subject to deletion after 180 days of inactivity. Before deletion, we may send a reminder or notification. If the account remains inactive, it will be removed, and all personal data associated with it will be destroyed in the same secure manner.
  • All deletions are supervised by authorized personnel. We keep logs of deletion activities to verify that data was properly destroyed.
  • Once data is destroyed, it is irretrievable. We cannot restore an account or data once the deletion process is completed (after the grace period for account deletion). So please be certain when you request deletion.

By implementing strict destruction procedures, we ensure that your personal information does not remain in our systems indefinitely and is not vulnerable to unauthorized access once it’s no longer needed.

All Rights Reserved.

Please remember that by using Ethomis, you agree to this Privacy Policy. We appreciate you taking the time to understand our privacy practices. We are continually working to protect your privacy and improve our policies and practices in accordance with the latest laws and technology. If you have any feedback or questions about our Privacy Policy, feel free to reach out to us. Your trust is important to us, and we want to keep it by being honest, transparent, and diligent about your privacy.